The Polarity Paradox

Moderation is no longer the modus operandi. In our busy, networked and choice-rich lives, people are finding a new model for self-restraint by fleeing the middle ground and living in temporary extremes. Abstinence and indulgence, shopping and saving, fasting and gorging are the new lifestyle patterns that are enabling consumers to have everything and nothing in The Polarity Paradox.

The Polarity Paradox

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