Today’s traveller increasingly favours experience over luxury. Counter to the crowd consensus of TripAdvisor, travellers are seeking off-the-beaten-track experiences to enrich, educate and excite – and decorate social media feeds in the process. Austrian online start-up Nectar & Pulse recognises the best way to get the inside track on cities is with the help of the people who know the city best: the locals. ‘The best tips on where to go never come from guidebooks, but from people who live there,’ says Nectar & Pulse co-founder Tanja Sieder.
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