The campaigns, brand initiatives and global pioneers that are driving future-facing directions in diversity, inclusion, and across spirituality, sexuality, neuro-diversity, ability and disability.
Sporting bodies and brands are cementing appeal among Gen Z with rebranding campaigns that celebrate inclusivity and the joy of participation.
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In recent years, a heightened awareness of civil health and wellbeing has brought marginalised narratives to the fore. Issues surrounding a lack of diverse and inclusive practices have led to public frustration, particularly from those who don’t fit into conventional society.
The GWI conducts global research on the wellness industry and updates the figures every 2–3 years. Its most recent findings value the global wellness economy at £3.8 trillion ($4.4 trillion, €4.4 trillion), but the figure is predicted to reach £6.1 trillion ($7 trillion, €6.9 trillion) by 2025, nearly doubling in size (source: Global Wellness Institute).