Identities

An essential resource tracking directions in diversity, inclusion, women futures, evolving masculinity, spirituality, neuro-diversity, ability and disability.

Trends : Macro Trends

Longevity Lifestyles

By Olivia Houghton and Pavan Bivigou 27 : 06 : 2023 Health : Wellness : Beauty

The health, beauty and wellbeing sectors are embracing longevity as consumers awaken to the possibility of living not only longer, but healthier lives.

Longevity Lifestyles

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Accredited Advice

Accredited Advice:

Emerging intelligent analysis and review tools are supporting underserved beauty consumers with more accurate haircare recommendations.

 Beauty : Health & Wellness : Technology
The Future of Ethical Banking

The Future of Ethical Banking:

Algbra’s ESG manager Marten Möller discusses the responsibility banks must take on in an equitable and ecologically conscious world.

 Technology : Finance : Sustainability
Emerging Youth: China

Emerging Youth: China:

Gen Z are the first generation in China’s history to demand work-life balance, access to global culture through the internet and...

 China : Youth : Gen Zalpha
AI Believers

AI Believers:

Navigating the normacrisis era, Gen Z are turning to AI sanctuaries for on-demand, personalised spiritual fulfilment, exploring...

 AI : Spirituality : Technology
Modern Marriage

Modern Marriage:

The US wedding industry is aligning with the values of Gen Z and Millennials in relation to key issues of affordability, mental health...

 Marriage : Sustainability : Youth
Decolonising Data Privacy

Decolonising Data Privacy:

To earn and retain consumers’ trust via ethical data handling strategies, businesses can learn from Indigenous cultures prioritising...

 Data Protection : Technology : Decolonisation
Augmenting Beauty with Generation Z

Augmenting Beauty with Generation Z:

Alternating between unapologetic body acceptance and inherited oppressive ideals, Gen Z consumers have grown desensitised to surgical...

 Beauty : Ageing : Generation Z
Virtual Accessibility Market

Virtual Accessibility Market:

Virtual reality’s rise from a gaming tool to an engaging accessibility gateway is expanding the frontiers of inclusivity and opening up...

 Technology : Virtual Reality Market : VR
Emerging Youth: Israel

Emerging Youth: Israel:

Conflict may be shaping the mindsets of young Israelis in a divided country, but community platforms attempt to bring people together in...

 Israel : Youth : Youth Market
Inclusive Fashion Market

Inclusive Fashion Market:

With the fashion industry slowly recognising the needs of underserved consumers, smaller segments are emerging to close the inclusivity gap.

 Fashion : Design : Identities
Third-space culture

Third-space culture:

As founder of Thiiird magazine, Rhona Ezuma is redefining our collective tomorrows by championing next-gen creatives from Black, people...

 Style Magazine : Magazine : Magazines
Gender Euphoria in VR

Gender Euphoria in VR:

Award-winning director and self-taught game developer Cameron Kostopoulos believes virtual reality can and will be a place for empathy...

 Health & Wellness : Society : Media & Entertainment
The rise of the expert influencer

The rise of the expert influencer:

As users increasingly seek transparency, trust and intention on Instagram, a new wave of influencers are emerging, full of professional...

 Retail : Advertising & Branding : Fashion
Quiet Mode

Quiet Mode:

In a world full of noise, innovative features from tech and social media companies are helping consumers who crave a new kind of quiet.

 Youth : Technology : Society
America puts the new in neurodivergence

America puts the new in neurodivergence:

As inclusivity is no longer optional, mainstream US businesses are adopting accessibility strategies tailored to the neurodivergent...

 Design : Health & Wellness : Youth
Spiritual Cosplay

Spiritual Cosplay:

Gen Z’s appetite for mysticism has infused the fashion world, drawing on pseudo-spirituality and the cohort’s desire for escapism.

 Youth : Fashion : Society
In our body hostility era

In our body hostility era:

After a decade of dieting rebranded as wellness and a Western awakening to inclusivity and representation of marginalised groups in the...

 Youth : Body Positive : Dieting
Riding the Wave of Surfing Futures

Riding the Wave of Surfing Futures:

A stream of women surfers and newcomers of colour are making the practice mainstream while boosting demand for surf tourism, equipment...

 Travel & Hospitality : Surfing : Sport & Leisure
Video Dating Futures

Video Dating Futures:

As users demand more authenticity when seeking romantic connections, dating apps are pivoting towards video-first formats.

 Youth : Media & Entertainment : Technology
Black art matters in Web3

Black art matters in Web3:

British artist Nubianizm explains how a new generation of Black visual artists find solace, community and compensation on the blockchain.

 NFT : NFTs : Web3
Women Without Kids

Women Without Kids:

Author, feminist and founder of the sober-curious movement Ruby Warrington chats to Martin Raymond about why women without children...

 Society : Health & Wellness : Youth
Latam Afrocentric Itineraries

Latam Afrocentric Itineraries:

A new wave of Afro-Latino travel innovators are focusing on Black narratives in the South American tourism market.

 Travel : Hospitality : Tourism
Yassified Marketing

Yassified Marketing:

Appropriated by all corners of the internet, African American Vernacular English could simultaneously sell authenticity and empower...

 Advertising & Branding : Media And Entertainment : Society
She is Mother

She is Mother:

Talented women over 60 are finally getting their flowers and making more money than in their 20s in Hollywood, in modelling and on TikTok.

Society : Media & Entertainment : Youth
Safety Fits

Safety Fits:

Merging functional gear with activism, emerging designers want to turn clothes into modern-day armour.

 Fashion : Society : Technology
Next-gen R&D Labs

Next-gen R&D Labs:

A new generation of R&D labs are emerging to meet consumers’ expectations on product quality and efficacy, while supporting underserved...

 Beauty : Manufacturing : Science
Indigenous Influencers

Indigenous Influencers:

Digital inclusion must mean embracing Indigenous culture. There are lessons in this for all businesses striving to embrace inclusivity.

 Technology : Media & Entertainment : Society
Fertility Market: The New Cycle

Fertility Market: The New Cycle:

Calling time on body clock stigma, a candid new conversation is taking place about fertility.

 Health : Wellness : Fertility
Family in 2050

Family in 2050:

By 2050, artificial wombs could be the preferred method of reproduction. Speculative artist Lisa Mandemaker discusses this progressive...

 Health : Wellness : Technology
Five innovators empowering football activism

Five innovators empowering football activism:

With the 2022 FIFA World Cup under way, change-makers are using football as a platform for protest and progress.

 Youth : Sports & Leisure : Society
Perimenopause Care-munities Market

Perimenopause Care-munities Market:

Shifting attitudes are transforming the perimenopause into a force for collective health, highlighting the life stage as interconnected...

 Women's Health : Health And Wellness : Society
Women’s Health: India

Women’s Health: India:

India’s women’s wellness and femtech industry is coming of age, giving rise to activist brands and new opportunities for women’s health.

 Health & Wellness : Society : Womens Futures
Perimenopause Wellness Market

Perimenopause Wellness Market:

New approaches to the perimenopause are being defined by self-directed and personalised lifestyle choices, with holistic health...

 Health & Wellness : Society : Sports & Leisure
Tech-powered Perimenopause

Tech-powered Perimenopause:

The femtech industry is expanding to cater for later women’s life stages, creating AI-driven solutions that will empower individuals...

 Technology : Health & Wellness : Society
Chameleon Cosmetics

Chameleon Cosmetics:

As our digital identities shape-shift, so too will our beauty regimes, as innovators invent cutting-edge formulas that react to...

 Beauty : Identity : Make-up
Divergent Design

Divergent Design:

Designers are reframing the narrative surrounding neurodiversity from disability to hyperability through rich visual noise and joyful...

 Design : Intersectionality : Health And Wellness
We must co-create to decolonise fashion

We must co-create to decolonise fashion:

Current sustainability initiatives are failing to decolonise the fashion and textiles industries. How can co-creation pave the way for...

 Society : Fashion : Sustainability
Why brand futures lie in decolonising sustainability

Why brand futures lie in decolonising sustainability:

Moussa Mchangama, co-founder of sustainable and ethical consultancy In Futurum, discusses why sustainable action must be approached from...

 Sustainability : Lifestyle : Fashion
Halal Beauty Market

Halal Beauty Market:

In the wake of an inclusivity upheaval, beauty brands are swapping one-size-fits-all strategies for those that consider religious and...

 Beauty : Wellness : Cosmetics
Are we heading for a post-demographic future?

Are we heading for a post-demographic future?:

Generational terms such as Baby Boomer and Millennial have shaped the way we conduct research. But are they helping to predict the...

 Youth : Marketing : Generation Z
Care Collectives

Care Collectives:

With collectivism on the rise, new spaces informed by traditional ideals of kinship are turning care into the next pillar of wellbeing.

 Society : Health & Wellness : Beauty
We must act collectively in times of conflict

We must act collectively in times of conflict:

The war in Ukraine is spotlighting humans’ innate collective behaviour and care in action – an approach that will be vital in a future...

 Neo-collectivism : Civic Brands : Society
Women Workforce Rising: Latin America

Women Workforce Rising: Latin America:

Focusing on collective empowerment and development, initiatives across Latin America are helping women to foster skills and independence...

 Society : Education : Workforce
Building a legacy of Liberation at The Future Laboratory

Building a legacy of Liberation at The Future Laboratory:

D&I coach Fox Al Rajim traces the company’s D&I journey so far, and how partnering with educational organisations like The Other Box has...

 Workplace : The Future Laboratory : The Other Box
The Betterverse

The Betterverse:

The metaverse has become the new multi-trillion-dollar digital frontier for all that is immersive, engaged and virtual. Here we examine...

 The Metaverse : Media & Technology : Society
Neo-collectivism

Neo-collectivism:

Society is facing a mass re-organisation. United by values of empathy and community, consumers are shunning individualism in favour of...

 Society : Retail : Workplace
Salon Confidantes

Salon Confidantes:

Salon spaces and staff training are evolving the meaning of ‘beauty therapy’ as trust, client safety and their wellbeing become integral...

 Beauty : Wellness : Community
Humanity Hospitality

Humanity Hospitality:

Alternative hospitality networks that prioritise care over profit are emerging in response to the corporatisation of home-sharing models.

 Travel : Hospitality : Hotel
How can hotels become community-centric?

How can hotels become community-centric?:

Using a hotel as a moniker for civic infrastructure, Amahra Spence, co-founder of MAIA Group, imagines how hospitality can be reshaped...

 Hospitality : Travel : Leisure
Affirmative Avatars Market

Affirmative Avatars Market:

As the line blurs between people’s real-life personas and online avatars, socially conscious netizens are seeking digital fashion that...

 Gaming : Avatars : Web3
It’s time to tackle gender tropes in typography

It’s time to tackle gender tropes in typography:

Designer Beatrice Caciotti and LS:N Global’s creative foresight analyst Savannah Scott discuss how to tackle the prevalence of gendering...

 Design : Society : Typefaces
How new-generation indigenous restaurants are decolonising cuisine

How new-generation indigenous restaurants are decolonising cuisine:

Restaurants are blending ancestry with innovation, re-asserting cultural heritage and place of indigeneity as a driving force in the...

 Food : Travel & Hospitality : Drink
New Masculinity: Latin America

New Masculinity: Latin America:

Representations of men in Latin America are in flux as new idols, peers and a nascent set of brands work to shift narratives around...

 New Masculinity : Beauty : Health
Why we need Black leaders across all sectors

Why we need Black leaders across all sectors:

The Future Laboratory’s Alena Joyette and Paige Owusu discuss why it’s time for representation and celebration of Black talent all year...

 Society : Diversity And Inclusion : Black History Month
Emerging Youth: Saudi Arabia

Emerging Youth: Saudi Arabia:

Driving a shift from collectivism to individuality, young Saudis are at the forefront of their country’s major sociocultural, economic...

 Youth : Society : Fashion
Emerging Youth: AfroLATAM

Emerging Youth: AfroLATAM:

Despite historical socio-economic disadvantages, Black Latin Americans are making themselves heard through a unique sense of unity and...

 Youth : Media : Workplace
How to target next-generation leisure-seekers

How to target next-generation leisure-seekers:

Jade Akintola, founder of ITA Leisure, is elevating the outdoor goods market with a brand that lies at the intersection of nature,...

 Travel : Tourism : Leisure
Emerging Youth: US Hispanic

Emerging Youth: US Hispanic:

As one of America’s largest multicultural consumer groups, Hispanic youth are redefining their representation through activism, music...

 Youth : Beauty : Music
The audio-first future of Muslim social media

The audio-first future of Muslim social media:

A spokesperson for social media platform Sango, explains how audio-based engagement is fostering community for Muslims across the world.

 Media : Social Media : Technology
Redemptive Diets

Redemptive Diets:

Brands and consumers are uniting to build future-fit food systems that support changing social values, protect precious resources and...

 Food : Drink : Society
Queer Care Market

Queer Care Market:

From sexual wellness to mental health, non-discriminatory care is on the rise as inclusive products and services look to address LGBTQ+...

 Health : LGBTQ+ : Wellness
For brands, Pride must be a long-term strategy

For brands, Pride must be a long-term strategy:

With a mission to democratise LGBT+ media, Tag Warner, CEO of Gay Times, discusses how brands can navigate Pride month and beyond.

 Youth : Identity : Media
Why brandsplaining is retail’s new battleground

Why brandsplaining is retail’s new battleground:

Brands continue to market to women using sneaky sexism and corporate feminism tactics, say Jane Cunningham and Philippa Roberts,...

 Advertising : Retail : Society
Indian Beauty Market

Indian Beauty Market:

Skincare, haircare and colour cosmetics are booming in India’s beauty market, bolstered by ingredient innovation, reformed beauty ideals...

 India : Beauty : Retail
We must re-centre wellness on POC experiences

We must re-centre wellness on POC experiences:

Poonam Dhuffer, founder of self-awareness platform YSM8, says it’s time for the wellness to re-centre on Black, brown and POC practices...

 Health & Wellness : Intersectionality : Society
Accelerating African Fashion

Accelerating African Fashion:

Cross-cultural collaborations and digital innovations are helping to advance African fashion on the global stage, while preserving local...

 Africa : Fashion : Retail
Building hotels that uplift Black culture

Building hotels that uplift Black culture:

The co-founder and chief innovation officer of Homage, a growing US hotel chain, are centring the Black hospitality experience on rest,...

 Hospitality : Leisure : Music
It’s time sexual wellness got real

It’s time sexual wellness got real:

The most interesting part of sexual wellness R&D is how it’s helping us to better understand human sexuality through an intersectional...

 Health & Wellness : Seuxal Wellness : Intersectionality
Anti-aspirational Beauty

Anti-aspirational Beauty:

For years, people have been sold an idealised version of beauty. But as attitudes to appearance become more inclusive and carefree,...

 Beauty : Marketing : Branding
New Sportswomen Media

New Sportswomen Media:

With mainstream sports platforms largely unrepresentative, there is growing demand for online networks and reportage focused on women...

 Health And Wellness : Sports : Women's Health
Affirmative Banking

Affirmative Banking:

As the pandemic spotlights conversations about financial equality, new fintech disruptors created by and for intersectional communities...

 FinTech : Technology : Finance
Cyclical Fitness

Cyclical Fitness:

Fitness brands are empowering women to harness their hormonal cycles as a way of optimising exercise routines and enhancing overall...

 Health And Fitness : Women's Health : Health And Wellness
Equilibrium Cities

Equilibrium Cities:

Citizens are demanding a more receptive and equitable built environment that will allow future urban generations, nature and businesses...

 Future Cities : Health And Wellness : Intersectionality
Healing Luxury

Healing Luxury:

From fashion to jewellery, Chinese designers are drawing on national pride and traditional approaches to wellbeing to recast luxury’s...

 Luxury : China : Health And Wellness
Black History Travel Market

Black History Travel Market:

Around the world, Black people are using travel experiences as a way to heal from recent traumas and gain new perspectives on their...

 Travel : Tourism : Hospitality
Five pioneers promoting cause-driven retail

Five pioneers promoting cause-driven retail:

In 2021, retail is about much more than acquisition and profit – for these five innovators, it’s a chance to make a positive difference...

 Retail : Society : Sustainability
Adaptive Fashion Market

Adaptive Fashion Market:

Fashion brands are addressing the sector’s ableist design history, tackling representation, wearability and material innovation for a...

 Fashion : Retail : Inclusivity
The future according to: Sam Moyo

The future according to: Sam Moyo:

From launching a sober rave movement to coaching businesses on mysticism, the wellbeing expert offers a holistic insight into the future...

 Health And Wellness : Workplace : Society
Club Psora’s network is destigmatising skin conditions

Club Psora’s network is destigmatising skin conditions:

Miriam Thom, founder of Club Psora, is building a new community around skin conditions — one that reframes chronic illness and...

 Health And Wellness : Beauty : Skincare
Radical Relief

Radical Relief:

With chronic conditions rising and support systems failing for young people, digital communities are filling the gaps left by healthcare.

 Youth : Health : Wellness
Tackling racism in brands’ audio content

Tackling racism in brands’ audio content:

Steve Keller, sonic strategy director at Studio Resonate, says our racialised ears are creating whitewashed audio content – and it’s...

 Advertising : Audio : Diversity
The youth voices of Intersectional Environmentalism

The youth voices of Intersectional Environmentalism:

With one-size-fits-all sustainability goals excluding people of colour, Gen Z are combining social justice with environmental activism.

 Youth : Sustainability : Intersectionality
Reclaiming Black Beauty

Reclaiming Black Beauty:

Innovative black founders are authentically understanding and prioritising the requirements of black beauty consumers, pushing the...

 Beauty : Retail : Inclusivity
Diversifying Nature

Diversifying Nature:

As consumers swap once-bustling metropolitan hubs for greener spaces, collectives and brands are ensuring the great outdoors remains...

 Intersectionality : Leisure : Future Cities
Graphic Activism

Graphic Activism:

Activism narratives are being reframed through the lens of one-world, future-positive mindsets, fuelled by online conversation and...

 Society : Design : Fashion
Race-empowered wellness

Race-empowered wellness:

From fitness platforms to sonic escapism, global majority communities are launching transformational healing services away from their...

 Wellness : Diversity : Inclusion
Menopausal empowerment

Menopausal empowerment:

Dr Louise Newson, founder of Balance app, uncovers the importance of holistic menopausal wellbeing and educated empowerment for this...

 Health And Wellness : Health Technology : Menopause
Trans-positive beauty and wellness campaigns

Trans-positive beauty and wellness campaigns:

Historically entrenched in cisgender heteronormative ideals, health and beauty brands are beginning to lead conversations about Trans+...

 Health And Wellness : Transgender : Non-binary
It’s time to decolonise education, say Gen Z

It’s time to decolonise education, say Gen Z:

Galvanised by the Black Lives Matter movement, Generation Z are using social media to (un)learn behaviours and catalyse decolonised...

 Youth : Education : BLM
Raw and real: a new era for influencer marketing

Raw and real: a new era for influencer marketing:

A migration towards smaller influencers more deeply in touch with their audiences will shape how brands work in the years ahead.

 Retail : Covid-19 : Feedback Frontiers
Black Lives Matter: the business response

Black Lives Matter: the business response:

Global brands and their employees are using their reach and influence to support the Black Lives Matter movement and the future...

 Black Lives Matter : Society : Campaign
Moral Commerce

Moral Commerce:

In the wake of Black Lives Matter, consumers are seeking brand allies and making shopping decisions informed by their socio-political...

 Retail : Finance : Sustainability
Dear business leaders: black people are tired

Dear business leaders: black people are tired:

As company leaders, remember your humanity, suspend your disbelief and work to become anti-racist, writes Nyasha Pitt, chair of...

 Society : Black Lives Matter : Workplace
What really matters to brands?

What really matters to brands?:

Instead of using the fallout from George Floyd’s murder to improve their social equity, brands need to stop and learn from the Black...

 Society : Black Lives Matter : Civic Brands
Ancestral Beauty

Ancestral Beauty:

Beauty brands are taking ownership of heritage through the revival of ancestral rituals and ingredients that celebrate – not appropriate...

 Beauty : Society : Culture

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Delta promotes diversity with Faces of Travel initiative News

Delta promotes diversity with Faces of Travel initiative

Delta Air Lines has launched its Faces of Travel image library, comprising 200 photos and 40 video clips that authentically depict diverse travellers enjoying extraordinary experiences around the world.

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L’Oréal Professionnel expands its metaverse presence with new hair collection News

L’Oréal Professionnel expands its metaverse presence with new hair collection

Professional haircare brand L’Oréal Professionnel has unveiled its latest move into the metaverse with the launch of its new range, Odyssea: Creatures of the Sea.

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Rare Birds launches inclusive clothing line for neurodivergent community News

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Rare Birds is a pioneering British apparel brand that has unveiled its debut collection tailored to the needs of the neurodivergent community.

Fashion : Neurodiversity : Inclusivity
Digital Public Library of America launches banned book club News

Digital Public Library of America launches banned book club

The Digital Public Library of America (DPLA) has introduced The Banned Book Club, a new initiative designed to combat the rise in book bans in schools and public libraries across the US.

Media : Society : Book
Study reveals football boots are not designed for women News

Study reveals football boots are not designed for women

The European Club Association (ECA) unveiled a pioneering research project in June 2023 to develop football boots specifically designed for women.

Sport : Football Boot : Football
Hiki and Getty Images strive to better represent the autistic community News

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Hiki, the world's largest friendship and dating app for the autistic community, has partnered with Getty Images in June 2023 to unveil the #AutisticOutLoud campaign.

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Longevity Lifestyles Macro Trends

Longevity Lifestyles

The health, beauty and wellbeing sectors are embracing longevity as consumers awaken to the possibility of living not only longer, but healthier lives.

Health : Wellness : Beauty
Carra analyses type 4 hair consumers in new data-driven Texture Gap report News

Carra analyses type 4 hair consumers in new data-driven Texture Gap report

Carra, an AI-driven haircare personalisation platform which analyses data about Black hair types to provide product recommendations and routines, unveiled its first Texture Gap report in June 2023 to define and highlight what the type 4 consumer wants, needs and hopes for.

Beauty : Haircare : Black Hair
DevaCurl introduces dry no-poo dedicated to curly hair News

DevaCurl introduces dry no-poo dedicated to curly hair

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Beauty : Society : Design
Stat: Gender equality is regressing, according to the UN News

Stat: Gender equality is regressing, according to the UN

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Society : Health & Wellness : Youth
Rhona Ezuma Podcasts

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In the latest episode of the Back to the F**kture podcast, The Future Laboratory’s co-founder Martin Raymond chats with Rhona Ezuma, entrepreneurial founder of THIIIRD magazine, a multi-faceted platform that champions next-generation creatives from people of colour and Black, queer, trans and non-binary communities.

Podcast : Back To The F**kture : Culture
GCDS makes signature heels accessible to all with larger sizes News

GCDS makes signature heels accessible to all with larger sizes

Edgy Italian fashion line GCDS (Giuliano Calza Design Studio) has taken a step towards greater inclusivity with three models of high heels now available as unisex products in EU sizes 36 to 46.

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Goldman Sachs invests £1.6bn in female Black-owned businesses in the US News

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Society : Finance : Retail
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Society : Health & Wellness : Packaging
Stat: Hollywood’s diversity gains are faltering News

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Society : Media & Entertainment : Technology
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