Identities

An essential resource tracking directions in diversity, inclusion, women futures, evolving masculinity, spirituality, neuro-diversity, ability and disability.

Behaviours : Markets

Indian Beauty Market

By Navaz Batliwalla 10 : 05 : 2021 India : Beauty : Retail

Skincare, haircare and colour cosmetics are booming in India’s beauty market, bolstered by ingredient innovation, reformed beauty ideals and experience-driven retail.

Indian Beauty Market

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Accredited Advice

Accredited Advice:

Emerging intelligent analysis and review tools are supporting underserved beauty consumers with more accurate haircare recommendations.

 Beauty : Health & Wellness : Technology
The Future of Ethical Banking

The Future of Ethical Banking:

Algbra’s ESG manager Marten Möller discusses the responsibility banks must take on in an equitable and ecologically conscious world.

 Technology : Finance : Sustainability
Emerging Youth: China

Emerging Youth: China:

Gen Z are the first generation in China’s history to demand work-life balance, access to global culture through the internet and...

 China : Youth : Gen Zalpha
AI Believers

AI Believers:

Navigating the normacrisis era, Gen Z are turning to AI sanctuaries for on-demand, personalised spiritual fulfilment, exploring...

 AI : Spirituality : Technology
Modern Marriage

Modern Marriage:

The US wedding industry is aligning with the values of Gen Z and Millennials in relation to key issues of affordability, mental health...

 Marriage : Sustainability : Youth
Decolonising Data Privacy

Decolonising Data Privacy:

To earn and retain consumers’ trust via ethical data handling strategies, businesses can learn from Indigenous cultures prioritising...

 Data Protection : Technology : Decolonisation
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Augmenting Beauty with Generation Z:

Alternating between unapologetic body acceptance and inherited oppressive ideals, Gen Z consumers have grown desensitised to surgical...

 Beauty : Ageing : Generation Z
Virtual Accessibility Market

Virtual Accessibility Market:

Virtual reality’s rise from a gaming tool to an engaging accessibility gateway is expanding the frontiers of inclusivity and opening up...

 Technology : Virtual Reality Market : VR
Emerging Youth: Israel

Emerging Youth: Israel:

Conflict may be shaping the mindsets of young Israelis in a divided country, but community platforms attempt to bring people together in...

 Israel : Youth : Youth Market
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Inclusive Fashion Market:

With the fashion industry slowly recognising the needs of underserved consumers, smaller segments are emerging to close the inclusivity gap.

 Fashion : Design : Identities
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Third-space culture:

As founder of Thiiird magazine, Rhona Ezuma is redefining our collective tomorrows by championing next-gen creatives from Black, people...

 Style Magazine : Magazine : Magazines
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Gender Euphoria in VR:

Award-winning director and self-taught game developer Cameron Kostopoulos believes virtual reality can and will be a place for empathy...

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The rise of the expert influencer:

As users increasingly seek transparency, trust and intention on Instagram, a new wave of influencers are emerging, full of professional...

 Retail : Advertising & Branding : Fashion
Quiet Mode

Quiet Mode:

In a world full of noise, innovative features from tech and social media companies are helping consumers who crave a new kind of quiet.

 Youth : Technology : Society
America puts the new in neurodivergence

America puts the new in neurodivergence:

As inclusivity is no longer optional, mainstream US businesses are adopting accessibility strategies tailored to the neurodivergent...

 Design : Health & Wellness : Youth
Spiritual Cosplay

Spiritual Cosplay:

Gen Z’s appetite for mysticism has infused the fashion world, drawing on pseudo-spirituality and the cohort’s desire for escapism.

 Youth : Fashion : Society
In our body hostility era

In our body hostility era:

After a decade of dieting rebranded as wellness and a Western awakening to inclusivity and representation of marginalised groups in the...

 Youth : Body Positive : Dieting
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Riding the Wave of Surfing Futures:

A stream of women surfers and newcomers of colour are making the practice mainstream while boosting demand for surf tourism, equipment...

 Travel & Hospitality : Surfing : Sport & Leisure
Video Dating Futures

Video Dating Futures:

As users demand more authenticity when seeking romantic connections, dating apps are pivoting towards video-first formats.

 Youth : Media & Entertainment : Technology
Black art matters in Web3

Black art matters in Web3:

British artist Nubianizm explains how a new generation of Black visual artists find solace, community and compensation on the blockchain.

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Women Without Kids:

Author, feminist and founder of the sober-curious movement Ruby Warrington chats to Martin Raymond about why women without children...

 Society : Health & Wellness : Youth
Latam Afrocentric Itineraries

Latam Afrocentric Itineraries:

A new wave of Afro-Latino travel innovators are focusing on Black narratives in the South American tourism market.

 Travel : Hospitality : Tourism
Yassified Marketing

Yassified Marketing:

Appropriated by all corners of the internet, African American Vernacular English could simultaneously sell authenticity and empower...

 Advertising & Branding : Media And Entertainment : Society
She is Mother

She is Mother:

Talented women over 60 are finally getting their flowers and making more money than in their 20s in Hollywood, in modelling and on TikTok.

Society : Media & Entertainment : Youth
Safety Fits

Safety Fits:

Merging functional gear with activism, emerging designers want to turn clothes into modern-day armour.

 Fashion : Society : Technology
Next-gen R&D Labs

Next-gen R&D Labs:

A new generation of R&D labs are emerging to meet consumers’ expectations on product quality and efficacy, while supporting underserved...

 Beauty : Manufacturing : Science
Indigenous Influencers

Indigenous Influencers:

Digital inclusion must mean embracing Indigenous culture. There are lessons in this for all businesses striving to embrace inclusivity.

 Technology : Media & Entertainment : Society
Fertility Market: The New Cycle

Fertility Market: The New Cycle:

Calling time on body clock stigma, a candid new conversation is taking place about fertility.

 Health : Wellness : Fertility
Family in 2050

Family in 2050:

By 2050, artificial wombs could be the preferred method of reproduction. Speculative artist Lisa Mandemaker discusses this progressive...

 Health : Wellness : Technology
Five innovators empowering football activism

Five innovators empowering football activism:

With the 2022 FIFA World Cup under way, change-makers are using football as a platform for protest and progress.

 Youth : Sports & Leisure : Society
Perimenopause Care-munities Market

Perimenopause Care-munities Market:

Shifting attitudes are transforming the perimenopause into a force for collective health, highlighting the life stage as interconnected...

 Women's Health : Health And Wellness : Society
Women’s Health: India

Women’s Health: India:

India’s women’s wellness and femtech industry is coming of age, giving rise to activist brands and new opportunities for women’s health.

 Health & Wellness : Society : Womens Futures
Perimenopause Wellness Market

Perimenopause Wellness Market:

New approaches to the perimenopause are being defined by self-directed and personalised lifestyle choices, with holistic health...

 Health & Wellness : Society : Sports & Leisure
Tech-powered Perimenopause

Tech-powered Perimenopause:

The femtech industry is expanding to cater for later women’s life stages, creating AI-driven solutions that will empower individuals...

 Technology : Health & Wellness : Society
Chameleon Cosmetics

Chameleon Cosmetics:

As our digital identities shape-shift, so too will our beauty regimes, as innovators invent cutting-edge formulas that react to...

 Beauty : Identity : Make-up
Divergent Design

Divergent Design:

Designers are reframing the narrative surrounding neurodiversity from disability to hyperability through rich visual noise and joyful...

 Design : Intersectionality : Health And Wellness
We must co-create to decolonise fashion

We must co-create to decolonise fashion:

Current sustainability initiatives are failing to decolonise the fashion and textiles industries. How can co-creation pave the way for...

 Society : Fashion : Sustainability
Why brand futures lie in decolonising sustainability

Why brand futures lie in decolonising sustainability:

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 Sustainability : Lifestyle : Fashion
Halal Beauty Market

Halal Beauty Market:

In the wake of an inclusivity upheaval, beauty brands are swapping one-size-fits-all strategies for those that consider religious and...

 Beauty : Wellness : Cosmetics
Are we heading for a post-demographic future?

Are we heading for a post-demographic future?:

Generational terms such as Baby Boomer and Millennial have shaped the way we conduct research. But are they helping to predict the...

 Youth : Marketing : Generation Z
Care Collectives

Care Collectives:

With collectivism on the rise, new spaces informed by traditional ideals of kinship are turning care into the next pillar of wellbeing.

 Society : Health & Wellness : Beauty
We must act collectively in times of conflict

We must act collectively in times of conflict:

The war in Ukraine is spotlighting humans’ innate collective behaviour and care in action – an approach that will be vital in a future...

 Neo-collectivism : Civic Brands : Society
Women Workforce Rising: Latin America

Women Workforce Rising: Latin America:

Focusing on collective empowerment and development, initiatives across Latin America are helping women to foster skills and independence...

 Society : Education : Workforce
Building a legacy of Liberation at The Future Laboratory

Building a legacy of Liberation at The Future Laboratory:

D&I coach Fox Al Rajim traces the company’s D&I journey so far, and how partnering with educational organisations like The Other Box has...

 Workplace : The Future Laboratory : The Other Box
The Betterverse

The Betterverse:

The metaverse has become the new multi-trillion-dollar digital frontier for all that is immersive, engaged and virtual. Here we examine...

 The Metaverse : Media & Technology : Society
Neo-collectivism

Neo-collectivism:

Society is facing a mass re-organisation. United by values of empathy and community, consumers are shunning individualism in favour of...

 Society : Retail : Workplace
Salon Confidantes

Salon Confidantes:

Salon spaces and staff training are evolving the meaning of ‘beauty therapy’ as trust, client safety and their wellbeing become integral...

 Beauty : Wellness : Community
Humanity Hospitality

Humanity Hospitality:

Alternative hospitality networks that prioritise care over profit are emerging in response to the corporatisation of home-sharing models.

 Travel : Hospitality : Hotel
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How can hotels become community-centric?:

Using a hotel as a moniker for civic infrastructure, Amahra Spence, co-founder of MAIA Group, imagines how hospitality can be reshaped...

 Hospitality : Travel : Leisure
Affirmative Avatars Market

Affirmative Avatars Market:

As the line blurs between people’s real-life personas and online avatars, socially conscious netizens are seeking digital fashion that...

 Gaming : Avatars : Web3
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Designer Beatrice Caciotti and LS:N Global’s creative foresight analyst Savannah Scott discuss how to tackle the prevalence of gendering...

 Design : Society : Typefaces
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How new-generation indigenous restaurants are decolonising cuisine:

Restaurants are blending ancestry with innovation, re-asserting cultural heritage and place of indigeneity as a driving force in the...

 Food : Travel & Hospitality : Drink
New Masculinity: Latin America

New Masculinity: Latin America:

Representations of men in Latin America are in flux as new idols, peers and a nascent set of brands work to shift narratives around...

 New Masculinity : Beauty : Health
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Why we need Black leaders across all sectors:

The Future Laboratory’s Alena Joyette and Paige Owusu discuss why it’s time for representation and celebration of Black talent all year...

 Society : Diversity And Inclusion : Black History Month
Emerging Youth: Saudi Arabia

Emerging Youth: Saudi Arabia:

Driving a shift from collectivism to individuality, young Saudis are at the forefront of their country’s major sociocultural, economic...

 Youth : Society : Fashion
Emerging Youth: AfroLATAM

Emerging Youth: AfroLATAM:

Despite historical socio-economic disadvantages, Black Latin Americans are making themselves heard through a unique sense of unity and...

 Youth : Media : Workplace
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How to target next-generation leisure-seekers:

Jade Akintola, founder of ITA Leisure, is elevating the outdoor goods market with a brand that lies at the intersection of nature,...

 Travel : Tourism : Leisure
Emerging Youth: US Hispanic

Emerging Youth: US Hispanic:

As one of America’s largest multicultural consumer groups, Hispanic youth are redefining their representation through activism, music...

 Youth : Beauty : Music
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The audio-first future of Muslim social media:

A spokesperson for social media platform Sango, explains how audio-based engagement is fostering community for Muslims across the world.

 Media : Social Media : Technology
Redemptive Diets

Redemptive Diets:

Brands and consumers are uniting to build future-fit food systems that support changing social values, protect precious resources and...

 Food : Drink : Society
Queer Care Market

Queer Care Market:

From sexual wellness to mental health, non-discriminatory care is on the rise as inclusive products and services look to address LGBTQ+...

 Health : LGBTQ+ : Wellness
For brands, Pride must be a long-term strategy

For brands, Pride must be a long-term strategy:

With a mission to democratise LGBT+ media, Tag Warner, CEO of Gay Times, discusses how brands can navigate Pride month and beyond.

 Youth : Identity : Media
Why brandsplaining is retail’s new battleground

Why brandsplaining is retail’s new battleground:

Brands continue to market to women using sneaky sexism and corporate feminism tactics, say Jane Cunningham and Philippa Roberts,...

 Advertising : Retail : Society
Indian Beauty Market

Indian Beauty Market:

Skincare, haircare and colour cosmetics are booming in India’s beauty market, bolstered by ingredient innovation, reformed beauty ideals...

 India : Beauty : Retail
We must re-centre wellness on POC experiences

We must re-centre wellness on POC experiences:

Poonam Dhuffer, founder of self-awareness platform YSM8, says it’s time for the wellness to re-centre on Black, brown and POC practices...

 Health & Wellness : Intersectionality : Society
Accelerating African Fashion

Accelerating African Fashion:

Cross-cultural collaborations and digital innovations are helping to advance African fashion on the global stage, while preserving local...

 Africa : Fashion : Retail
Building hotels that uplift Black culture

Building hotels that uplift Black culture:

The co-founder and chief innovation officer of Homage, a growing US hotel chain, are centring the Black hospitality experience on rest,...

 Hospitality : Leisure : Music
It’s time sexual wellness got real

It’s time sexual wellness got real:

The most interesting part of sexual wellness R&D is how it’s helping us to better understand human sexuality through an intersectional...

 Health & Wellness : Seuxal Wellness : Intersectionality
Anti-aspirational Beauty

Anti-aspirational Beauty:

For years, people have been sold an idealised version of beauty. But as attitudes to appearance become more inclusive and carefree,...

 Beauty : Marketing : Branding
New Sportswomen Media

New Sportswomen Media:

With mainstream sports platforms largely unrepresentative, there is growing demand for online networks and reportage focused on women...

 Health And Wellness : Sports : Women's Health
Affirmative Banking

Affirmative Banking:

As the pandemic spotlights conversations about financial equality, new fintech disruptors created by and for intersectional communities...

 FinTech : Technology : Finance
Cyclical Fitness

Cyclical Fitness:

Fitness brands are empowering women to harness their hormonal cycles as a way of optimising exercise routines and enhancing overall...

 Health And Fitness : Women's Health : Health And Wellness
Equilibrium Cities

Equilibrium Cities:

Citizens are demanding a more receptive and equitable built environment that will allow future urban generations, nature and businesses...

 Future Cities : Health And Wellness : Intersectionality
Healing Luxury

Healing Luxury:

From fashion to jewellery, Chinese designers are drawing on national pride and traditional approaches to wellbeing to recast luxury’s...

 Luxury : China : Health And Wellness
Black History Travel Market

Black History Travel Market:

Around the world, Black people are using travel experiences as a way to heal from recent traumas and gain new perspectives on their...

 Travel : Tourism : Hospitality
Five pioneers promoting cause-driven retail

Five pioneers promoting cause-driven retail:

In 2021, retail is about much more than acquisition and profit – for these five innovators, it’s a chance to make a positive difference...

 Retail : Society : Sustainability
Adaptive Fashion Market

Adaptive Fashion Market:

Fashion brands are addressing the sector’s ableist design history, tackling representation, wearability and material innovation for a...

 Fashion : Retail : Inclusivity
The future according to: Sam Moyo

The future according to: Sam Moyo:

From launching a sober rave movement to coaching businesses on mysticism, the wellbeing expert offers a holistic insight into the future...

 Health And Wellness : Workplace : Society
Club Psora’s network is destigmatising skin conditions

Club Psora’s network is destigmatising skin conditions:

Miriam Thom, founder of Club Psora, is building a new community around skin conditions — one that reframes chronic illness and...

 Health And Wellness : Beauty : Skincare
Radical Relief

Radical Relief:

With chronic conditions rising and support systems failing for young people, digital communities are filling the gaps left by healthcare.

 Youth : Health : Wellness
Tackling racism in brands’ audio content

Tackling racism in brands’ audio content:

Steve Keller, sonic strategy director at Studio Resonate, says our racialised ears are creating whitewashed audio content – and it’s...

 Advertising : Audio : Diversity
The youth voices of Intersectional Environmentalism

The youth voices of Intersectional Environmentalism:

With one-size-fits-all sustainability goals excluding people of colour, Gen Z are combining social justice with environmental activism.

 Youth : Sustainability : Intersectionality
Reclaiming Black Beauty

Reclaiming Black Beauty:

Innovative black founders are authentically understanding and prioritising the requirements of black beauty consumers, pushing the...

 Beauty : Retail : Inclusivity
Diversifying Nature

Diversifying Nature:

As consumers swap once-bustling metropolitan hubs for greener spaces, collectives and brands are ensuring the great outdoors remains...

 Intersectionality : Leisure : Future Cities
Graphic Activism

Graphic Activism:

Activism narratives are being reframed through the lens of one-world, future-positive mindsets, fuelled by online conversation and...

 Society : Design : Fashion
Race-empowered wellness

Race-empowered wellness:

From fitness platforms to sonic escapism, global majority communities are launching transformational healing services away from their...

 Wellness : Diversity : Inclusion
Menopausal empowerment

Menopausal empowerment:

Dr Louise Newson, founder of Balance app, uncovers the importance of holistic menopausal wellbeing and educated empowerment for this...

 Health And Wellness : Health Technology : Menopause
Trans-positive beauty and wellness campaigns

Trans-positive beauty and wellness campaigns:

Historically entrenched in cisgender heteronormative ideals, health and beauty brands are beginning to lead conversations about Trans+...

 Health And Wellness : Transgender : Non-binary
It’s time to decolonise education, say Gen Z

It’s time to decolonise education, say Gen Z:

Galvanised by the Black Lives Matter movement, Generation Z are using social media to (un)learn behaviours and catalyse decolonised...

 Youth : Education : BLM
Raw and real: a new era for influencer marketing

Raw and real: a new era for influencer marketing:

A migration towards smaller influencers more deeply in touch with their audiences will shape how brands work in the years ahead.

 Retail : Covid-19 : Feedback Frontiers
Black Lives Matter: the business response

Black Lives Matter: the business response:

Global brands and their employees are using their reach and influence to support the Black Lives Matter movement and the future...

 Black Lives Matter : Society : Campaign
Moral Commerce

Moral Commerce:

In the wake of Black Lives Matter, consumers are seeking brand allies and making shopping decisions informed by their socio-political...

 Retail : Finance : Sustainability
Dear business leaders: black people are tired

Dear business leaders: black people are tired:

As company leaders, remember your humanity, suspend your disbelief and work to become anti-racist, writes Nyasha Pitt, chair of...

 Society : Black Lives Matter : Workplace
What really matters to brands?

What really matters to brands?:

Instead of using the fallout from George Floyd’s murder to improve their social equity, brands need to stop and learn from the Black...

 Society : Black Lives Matter : Civic Brands
Ancestral Beauty

Ancestral Beauty:

Beauty brands are taking ownership of heritage through the revival of ancestral rituals and ingredients that celebrate – not appropriate...

 Beauty : Society : Culture

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