What really matters to brands?
Instead of using the fallout from George Floyd’s murder to improve their social equity, brands need to stop and learn from the Black community to create an anti-racist future, says Martin Raymond.
By Martin Raymond
:strip_exif():strip_icc()/filestorage/images/99365/don-t-do-it.jpg)
WANT TO READ MORE?
BECOME A MEMBER TODAY
Sign up to one of our subscription packages and get unlimited access to a hive of insights – from microtrends and macrotrends to market reports, daily news, research across eight industry sectors and much more.
Already a member? Click here to log in.
:strip_exif():strip_icc()/filestorage/images/126020/wildsmith-vivomerlifestyle2.jpg)
:strip_exif():strip_icc()/filestorage/images/126070/citizens-of-soil-olive-oil-club-pouch-spanish-bottle.jpg)
:strip_exif():strip_icc()/filestorage/images/124334/remedy-h-f-l-7-5.JPG)
:strip_exif():strip_icc()/filestorage/images/125793/untitled-design-11.png)
:strip_exif():strip_icc()/filestorage/images/125595/adatwist-scientist-season1-episode3-00-06-16-15.jpg)
:strip_exif():strip_icc()/filestorage/images/125568/natalia-blauth-ucfdcpujthc-unsplash.jpg)
:strip_exif():strip_icc()/filestorage/images/125457/jacynth-with-the-50-models-for-ending-the-age-of-invisibility-project-by-ageism-is-never-in-style-x-centre-for-ageing-better-photo-by-jenna-smith-1.jpg)
:strip_exif():strip_icc()/filestorage/images/125247/9f769dbc07f66537-org.jpg)
:strip_exif():strip_icc()/filestorage/images/125314/s2-sylva-v2-copy.jpg)
:strip_exif():strip_icc()/filestorage/images/124086/the-lana-lobby-view-to-terrace-dorchestercollection-full-size-copy.jpg)