Gaming

As the digital world becomes ever more immersive, gaming is influencing more aspects of consumers' lives. Here we track the latest gaming innovations.

Trends : Macro Trends

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The Zalpha Reckoning

By Abi Buller, Emily Rhodes and Holly Friend 02 : 12 : 2021 Youth : Media : Technology

A hybrid generation of Zalphas are entering brands’ consciousness. Wise beyond their years, these products of climate change are using their childhood – once a time of innocence – as a time for productivity.

The Zalpha Reckoning

Communities

Women Who Play

As gaming continues its advance as a key tool for consumer engagement, women gamers are now demanding their share of the spotlight.

Future Of Gaming : Avatar Customisation : Women Empowerment

Authentic Avatars

Markets

Authentic Avatars

Meet the innovators adopting an intersectional approach to make digital avatars more authentic.

Gaming : Pop-culture & Media : Technology

Gastro Gaming Market

Markets

Gastro Gaming Market

Joining forces with video game publishers, food and drink brands are turning to gaming to offer tastes, skins and experiences that are transcending...

Food & Drink : Gaming : Food

Virtual Accessibility Market

Markets

Virtual Accessibility Market

Virtual reality’s rise from a gaming tool to an engaging accessibility gateway is expanding the frontiers of inclusivity and opening up a playgroun...

Technology : Virtual Reality Market : VR

Viewpoints

Why Gaming is Your Next Brand Touchpoint

Matt Hay, founder of customer collaboration platform Bulbshare, explores how gaming has become the most prized category in the media landscape than...

Gaming : Technology : Consoles

Web Summit Lisbon 2023: The Future of the Creator Economy, Podcasts and Gaming

Big Ideas

Web Summit Lisbon 2023: The Future of the Creator Economy, Podcasts and Gaming

Influencers, strategists and businesses gathered at the world’s largest tech conference in search of solutions to cut through the noise in a satura...

Technology : Influencer Marketing : Gaming

How Medicine can Learn from Gaming

Viewpoints

How Medicine can Learn from Gaming

Clinical learning experiences through simulation have gained momentum and virtual reality (VR) is emerging as a new, powerful training tool for sur...

Health & Wellness : Technology : Gaming

Cannes Lions 2023: AI Mania and the Meh-taverse

Big Ideas

Cannes Lions 2023: AI Mania and the Meh-taverse

The 2023 Cannes Lions International Festival of Creativity delved into AI obsession, the future of influencer marketing and a lukewarm depiction of...

Media : Advertising : Technology

Gender Euphoria in VR

Viewpoints

Gender Euphoria in VR

Award-winning director and self-taught game developer Cameron Kostopoulos believes virtual reality can and will be a place for empathy and safety, ...

Health & Wellness : Society : Media & Entertainment

Auto Entertainment

Micro Trends

Auto Entertainment

The car sector is drawing from virtual platforms, extended reality and even cryptocurrencies to create immersive and entertaining in-vehicle experi...

Mobility : Entertainment : Technology

Micro Trends

Game-Fi Rising

Brands are using game-based finance to create new retail opportunities, rewarding game play loops and building a greater sense of in-game status.

Gaming : Finance : Technology

Gamer Wellness Market

Markets

Gamer Wellness Market

As esports’ influence continues to challenge that of traditional sports, lifestyle brands are helping gamers to level up their physical and mental ...

Health & Wellness : Gaming : Sport

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