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Maintain a cross-sector perspective to uncover broader connections

The Value Vanguard

Communities

The Value Vanguard

Meet the consumers redefining value through imperfect sustainability, emotional spending and radical pragmatism, offering brands a glimpse into the future of meaningful connection and commerce.

Social Wellness Market

Markets

Social Wellness Market

Health is becoming social, and social life is getting healthier. As digital fatigue proliferates, a new care culture is emerging, grounded in intention, shared rituals and emotionally intelligent connection.  

Arabian Travel Market 2025

Big Ideas

Arabian Travel Market 2025

From the UAE’s rise as a next-generation entertainment hub to offering more inclusive and accessible tourism, LS:N Global unpacks the takeaways from Arabian Travel Market 2025.

Big Ideas

Brand Innovation Debrief: Aman

Aman stands at the pinnacle of ultra-luxury, marrying other-worldly natural beauty, bespoke hospitality and unrivalled rare experiences perfectly suited to its HNWI ‘Aman junkie’ clientele

AI Fragrance Market

Markets

AI Fragrance Market

AI is transforming the world of fragrances, allowing brands to adapt efficiently to consumer tastes, augment formulas and align with changing chemical and sourcing regulations.

News

A daily recap from Cannes Lions and Heineken 0.0 teams up with F1 The Movie

A daily recap from Cannes Lions and Heineken 0.0 teams up with F1 The Movie

Pop Culture & Media : Beauty : Cannes Lions 2025

A daily recap from Cannes Lions and eBay and Small Business Britain launch Side Hustle Lab

A daily recap from Cannes Lions and eBay and Small Business Britain launch Side Hustle Lab

Global Events : Technology : Pop Culture & Media

A daily recap from Cannes Lions and gamers turn to play to boost athletic performance

A daily recap from Cannes Lions and gamers turn to play to boost athletic performance

Pop Culture & Media : Global Events : Cannes Lion 2025

Most Recent Articles

Social Wellness Market

01 Social Wellness Market

Adaptive Arenas

02 Adaptive Arenas

Halal Food Futures

03 Halal Food Futures

FT Business of Luxury 2025: The New Shape of Global Luxury

04 FT Business of Luxury 2025: The New Shape of Global Luxury

Public Transport Futures

05 Public Transport Futures

Detty December’s Cultural Capital

06 Detty December’s Cultural Capital

Urban Transport Futures

07 Urban Transport Futures

08 Brand Innovation Debrief: Hyrox

World Retail Congress 2025: Trust as the Ultimate Currency

09 World Retail Congress 2025: Trust as the Ultimate Currency

Branding in the Age of Elasticity

10 Branding in the Age of Elasticity

Viewpoints

Detty December’s Cultural Capital

Detty December’s Cultural Capital

Travel & Hospitality : Youth : Detty December

The Wellness Reset

The Wellness Reset

Health : Technology : Hospitality

Democratising Longevity

Democratising Longevity

Health : Design : Longevity

Introducing Gen Beta

Introducing Gen Beta

Gen Beta : Generations : Parenting

The New Youth Club

The New Youth Club

Youth : Future Spaces : Gen Z

What’s New on LS:N Global?

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

WATCH ON-DEMAND

Global Events

Time as Luxury: Walpole British Luxury Summit 2025

Big Ideas

Time as Luxury: Walpole British Luxury Summit 2025

In an era when time is the ultimate luxury, brands are rethinking what it means to feel, create and care in more human-centric ways. LS:N Global unpacks the takeaways from the Walpole British Luxury Summit 2025.

IFE 2025

Big Ideas

IFE 2025

The International Food & Drink Event focused on key topics such as health, self-optimisation, transparency and indulgence.

SXSW 2025: Designing AI With Intent

Big Ideas

SXSW 2025: Designing AI With Intent

At SXSW 2025, the focus was on AI designed with intention and empathy rather than defaulted into systems shaped by control and efficiency.

SXSW 2025

Big Ideas

SXSW 2025

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy.

NRF 2025: Retail’s Big Show

Big Ideas

NRF 2025: Retail’s Big Show

Retail leaders unpacked the next wave of consumer behaviour, brand building and ownership models during NRF 2025: Retail’s Big Show. Here’s everything you need to know.

Webinars

Anticipating Tomorrow On-demand Webinar

Anticipating Tomorrow On-demand Webinar

Webinar : The Future Laboratory : Masterclass

RSVP: Culture-coded Retail Online Event

RSVP: Culture-coded Retail Online Event

Webinar : The Future Laboratory : Retail

What’s New on LS:N Global?

What’s New on LS:N Global?

What's New? : The Future Laboratory : LS:N Global

New Codes of Value On-demand Webinar

New Codes of Value On-demand Webinar

Finance : Webinar : New Codes Of Value

New Codes of Luxury: Longevity & Wellbeing Strategies On-demand Webinar

New Codes of Luxury: Longevity & Wellbeing Strategies On-demand Webinar

The Future Laboratory

Trends

Arabian Travel Market 2025

Big Ideas

Arabian Travel Market 2025

Global travel preferences are undergoing a major transformation. From the UAE’s rise as a next-generation entertainment hub to offering more inclusive and accessible tourism, LS:N Global unpacks the takeaways from Arabian Travel Market 2025.

EQ-homes

Micro Trends

EQ-homes

From calming kettles to mood-sensing fridges, brands are embedding emotional intelligence into everyday appliances, signalling a shift from smart to sensitive home technology.

Fitness Fan Clubs

Micro Trends

Fitness Fan Clubs

Celebrity-led running events are picking up speed across the US, encouraging a culture of fitness inclusivity while taking fandom forward.

New Codes of Value

Macro Trends

New Codes of Value

In this new era of scarcity, new codes of value are emerging in which richness is expressed through rituals, and abundance is found in regenerative pursuits and deeper connections.

Decoding Masculinity

Micro Trends

Decoding Masculinity

In response to an ever-creeping ‘manosphere’, future-facing brands are seeking to decode modern masculinity and bro-ism, providing new routes forward for men at risk of radicalisation

Podcasts

Podcast: Dr Knatokie Ford on Augmented Futures

Podcast: Dr Knatokie Ford on Augmented Futures

Podcast : Back To The F**kture : Education

Podcast: Jacynth Bassett on Reframing Ageing

Podcast: Jacynth Bassett on Reframing Ageing

Podcast : Back To The F**kture : Ageing

Podcast: Des Fitzgerald on Cities of the Future

Podcast: Des Fitzgerald on Cities of the Future

Podcast : Back To The F**kture : Future Cities

Podcast: Dr Tasha Golden on the Impact of Art on Mental Health

Podcast: Dr Tasha Golden on the Impact of Art on Mental Health

Podcast : Back To The F**kture : Mental Health

Podcast: Dr Susanne Etti on the Reality of a Carbon Footprint

Podcast: Dr Susanne Etti on the Reality of a Carbon Footprint

Podcast : Back To The F**kture : Sustainability

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