US – Electronics company Philips is promoting its Ambilight TV technology with a stunning film that plays with colour and light.
In the short film, two skiers – internationally renowned freeskiers Pep Fujas and Eric Hjorleifson – wear customised LED suits as they descend Alaskan snow-covered mountains in the dark. As they plummet downwards, their shapes and the snow they spray are illuminated with a spectrum of colours lighting the night sky.
The magical film, Afterglow, is a collaboration between Philips TV, film company Sweetgrass Productions and Swedish agency Ahlstrand & Wållgren to announce their colour and light television technology.
The video above is a preview trailer of the 12-minute version, which was released on 19 October.
The striking visual aesthetic is reminiscent of the Fauna Fetish Design Direction that LS:N Global has previously explored that showed how designers are drawing on narratives around the delicate interplay between nature and technology.
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