Time for technology

27 : 05 : 2015 Gregory Chatonsky : Telefossils II : The Immortal Brand

Beijing – Artist Grégory Chatonsky has re-imagined everyday objects as fossils on a future earth.

  • Chatonsky gathered everyday objects around Beijing, scanned them using Kinect sensors and turned the results into realistic fossils
  • He used materials such as coal, minerals and rare earth elements to create a post-apocalyptic soil ‘a bit like Pompeii’
Telefossils II by Grégory Chatonsky, Beijing
Telefossils ii by Grégory Chatonsky, Beijing Telefossils ii by Grégory Chatonsky, Beijing
Telefossils ii by Grégory Chatonsky, Beijing Telefossils ii by Grégory Chatonsky, Beijing
Telefossils II by Grégory Chatonsky, Beijing Telefossils II by Grégory Chatonsky, Beijing

Chatonsky’s eon-spanning exhibition explores the demise of humanity as we know it, asking visitors to consider mortality on a global scale in a ‘speculative fiction on the disappearance of the human species’. Telofossils II views the relationship between time and technology through a sombre lens. Unrelenting innovation has accustomed people to the idea of permanent obsolescence, meaning we are constantly faced with extinct objects.

‘By anticipating our demise, we step back, we put away our lives. Telofossils does not consider the bright future of technology and innovation, but sees it as something old, dead and gone. The future becomes an old and nostalgic idea,’ Chatonsky explains in an interview with The Creators Project.

The Big Picture: Long-term thinking should be the focus of every business. Find out how your brand can think about today from the perspective of the future with our Backwards Forecasts microtrend. 

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